BUSINESS PORTRAITS:

I recommend, for men, medium to dark colored jackets in either a solid color or muted pattern, a light to medium colored shirt and a tie that coordinates with the jacket and shirt colors.

For women, I recommend either a jacket and blouse, or a blouse or sweater in a solid color or a subdued pattern. Do not wear a white blouse (unless you wear it under a jacket). It will be the brightest part of the photo and your eye will be drawn to it instead of to your face. Although it's not necessary, some women feel more confident having their hair and/or makeup done professionally before their portrait session.

FAMILY PORTRAITS:

Everyone should agree on what "look" you want to convey, and then dress accordingly. Do you want a sporty, casual look or a more "dressed up" formal look to the photographs? For a really coordinated look, try having everyone dress in similar (but not necessarily matching) clothing. For example, everyone in jeans and various shades of yellow shirts and sweaters. The location for the photos will also affect what you will wear. If it's an outdoor session taken at a park or in a backyard, you'll probably be dressed more casually than if you were at a fancy ballroom for an anniversary party.